How to manage a medical website | Security and SEO Service

How to manage a medical website | Security and SEO Service Details are discussed below.

Website security best practices:

**Do Not Use Nulled WordPress themes or plugins.

***Can the login page protect the login page of the WordPress website through Hide, Captcha, and Password Protection?

WPS Hide Login:

Use and Install the plugin for brute force attacks: https://wordpress.org/plugins/wps-hide-login/

*** Manual cPanel backup and all-time update

**DB And cPanel Password Change Every 7-30 days

Setup a Manual Coding or Plugin to Protect a Website

1. Protect .htaccess

2. wp-content Access Prevention

3. Protect wp-config.php

4. Disable scanners on Your Website:

5. Configuring the .htaccess file

6. Disable XMLRPC.PHP

7. Individual File Protection

8. Uploads Directory Access Blocking

9. Block Suspicious IP

WordPress’s Meta Generator and Version Dazable:

Remover Plugin: https://wordpress.org/plugins/meta-generator-and-version-info-remover/

At Fast Header Security:

Without Header Security our website can face any type of attack. These headers protect against Such as XSS, code injection, and clickjacking attacks.

Install and Configure: Headers Security Advanced Plugin, This plugin provides us with the following features:

• HSA Limit Login to block brute force attacks.
• Strict-dynamic
• Expect-CT
• X-Content-Type-Options
• FLoC (Federated Learning of Cohorts)
• Cross-Origin-Embedder-Policy
• Access-Control-Allow-Methods
• Cross-Origin-Embedder-Policy-Report-Only
• X-Content-Security-Policy
• X-Frame-Options
• Content-Security-Policy
• X-Powered-By
• Referrer-Policy
• Clear-Site-Data
• Cross-Origin-Opener-Policy-Report-Only
• Content-Security-Policy
• Cross-Origin-Opener-Policy
• X-Permitted-Cross-Domain-Policies
• HTTP Strict Transport Security / HSTS
• Permissions-Policy
• Cross-Origin-Resource-Policy
• Strict-Transport-Security
• Access-Control-Allow-Headers
• X-XSS-Protection
• Access-Control-Allow-Origin

Database cleaning and optimization

The WordPress database is the one in charge of keeping all the data of the website, that includes all the published articles, all the published pages, all the WordPress settings, and many more data.

The problem comes when it is used continuously for a long time and without cleaning the MySQL DB, since useless data accumulates such as very old revisions and other elements that if we eliminate them we will be able to reduce the size of the database. from WordPress.

Although many do not understand it, the smaller the WordPress database is better, why? Well, the reason is really simple, because a very large database can make backup copies, 

and a possible restoration is very complicated if necessary. and plugins to perform basic database cleanups and optimizations.

WP-Optimize is a completely free plugin that can be downloaded from the WordPress plugin repository, it allows you to perform general cleaning of the most common elements that are temporarily stored in the WordPress database:

*Remove “transients” or transient options from the wp_options table.

*Clean Auto Saves and WordPress Editor Trash.

*Delete unapproved comments.

*Clear all post revisions (posts, pages, custom posts, etc.)

*Remove pingbacks from WordPress posts.

*Optimize the database (MyISAM tables only).

*Remove trackbacks from WordPress posts.

*Delete comments marked as SPAM and comments in the trash can.

The advantage of WP-Optimize is that it also allows us to schedule the cleaning every certain period of time so that we can forget about the maintenance of the WordPress database.

How to manage a medical website

WordPress Backups:

Backups are the basic method of protection against catastrophes, that is, even if our website crashes, if we have a backup we can always use it to get our website up and running again.

In WordPress it is relatively easy to make fully automated backups and save them on external servers, what’s more, it is possible to automatically upload backups to services like Google Drive or Dropbox, although it is also possible to easily upload them to an FTP server.

One of the most used plugins to make scheduled backups in WordPress easily and efficiently is the All in One WP Migration.

It is not the only WordPress plugin that allows you to carry out this process, there are also other very powerful and totally free plugins. 

Such as BackWPup and UpdraftPlus WP Backup Plugin is a completely free plugin that we can download from the WordPress plugin repository,

 In fact, configuring it is much easier than other plugins and it barely requires following a configuration wizard to create a new task.

We can use the free plugins link below for the backup of the WordPress Web site:

● UpdraftPlus: https://wordpress.org/plugins/updraftplus/

● WP Vivid: https://wordpress.org/plugins/wpvivid-backuprestore/

● All-in-One WP Migration: https://wordpress.org/plugins/all-in-one-wp-migration/

***But Better manual cPanel backup

Plugin update:

Updating the plugins you have in your WordPress installation is one of the most important things you should do since plugin updates resolve security flaws that can be more or less important depending on the bugs discovered.

Although there are currently ways to automatically update plugins from the WordPress plugin repository using tools such as our Installatron or InfiniteWP, 

it is recommended to perform plugin updates manually to always have a record of what is installed, and if at any time. some plugin comes to damage the installation.

Premium plugins must also be updated, if you have purchased a theme that came with several Premium plugins pre-packaged you may need to purchase the full version of the plugin in order to update them. 

At certain times, it may be strictly necessary to perform this step.

Of course, it is taken for granted that nulled plugins are totally out of the question because they usually bring gifts in the form of malware and other malicious code that can help hackers and attackers get into your website.

Undoubtedly, updating plugins is one of the key points of WordPress maintenance.

Theme update

The theme, like the plugins, needs to be updated. Although normally the theme has fewer updates since it has less code with the possibility of security flaws as it is much simpler code.

The problem that we find ourselves in on many occasions is that many WordPress website administrators have modifications made to the code to adapt the theme to the needs of the website, and this can make updating quite difficult since we must implement the modified code in the new theme files.

This time we repeat that nulled themes are completely ruled out because they are usually infected with malware that can damage our website.

How to manage a medical website with WordPress

Updating WordPress is another basic point of WordPress maintenance since Automattic usually releases small security updates from time to time that will help us keep our WordPress protected against code injections and intrusions by hackers.

Although updating WordPress is an important task in the maintenance of any installation, we must bear in mind that all plugins and the theme must have full compatibility with the version of WordPress that we are going to install.

As in the case of themes and plugins, in the case of WordPress there are also tools that allow us to auto-update the WordPress core, but not only that, but WordPress itself has been able to update its core for a few versions. automatically (It can be disabled from WordPress’s wp-config.php ).

WordPress wp-config.php:

We also alluded to the queries that WordPress makes to the MySQL database and that some plugins can make too many queries.

This article is going to be a little different, but going into technical issues of WordPress that are useful for those of us who work with this CMS, but that very few know since they are its ins and outs.

In this article we are going to explain the variables that can be defined in the WordPress wp-config.php file, to modify its operation or to “save” requests to the database by defining some parameters that never change.

We are going to try to make this article as complete as possible and with the greatest amount of information about everything that you can include in your wp-config.php, although we are going to exclude some of them from the list since using them would be unwise currently or for otherwise they are too advanced things to be done optimally with a simple parameter in wp-config.php.

Article Index idea:

DB_NAME

DB_USER

WP_MAX_MEMORY_LIMIT

WP_CACHE

DB_HOST

WP_HOME

WP_CONTENT_DIR

WP_PLUGIN_DIR

UPLOADS

AUTOSAVE_INTERVAL

EMPTY_TRASH_DAYS

WP_POST_REVISIONS

COOKIE_DOMAIN

WP_ALLOW_MULTISITE

WP_DEBUG

SCRIPT_DEBUG

WP_DEBUG_LOG

WP_MEMORY_LIMIT

FORCE_SSL_ADMIN

CUSTOM_USER_TABLE

CUSTOM_USER_META_TABLE

WPLANG

AUTOMATIC_UPDATER_DISABLED

WP_AUTO_UPDATE_CORE

WP_ALLOW_REPAIR

WP_HTTP_BLOCK_EXTERNAL

WP_ACCESSIBLE_HOSTS

DISABLE_WP_CRON

DISALLOW_FILE_EDIT

DISALLOW_FILE_MODS

FORCE_SSL_LOGIN

How to manage a medical website for security

Security checks:

WordPress security is one of the basic points of maintenance since lately many WordPress are being hacked due to a series of security issues and holes that can cause our website to be hacked.

There are some tweaks that we can do so that our WordPress is secure and always 100%, for this we can use some free plugins:

*WordFence Security: This is one of the most powerful security suites for WordPress that also allows us to disinfect files, guaranteeing that all files are completely clean of injected or malicious code.

You can find more information about WordFence Security here: https://wordpress.org/plugins/wordfence/

*All-in-One Security & Firewall settings with the plugin: It is an all-in-one plugin (as its name suggests) that has various sections for securing and maintaining WordPress, allowing our installation to always be safe and running.

You can find more information about All in One Security & Firewall here: https://wordpress.org/plugins/all-in-one-wp-security-and-firewall/

*Config Interface: This is a new plugin for WordPress that allows us to perform certain tweaks in the WordPress wp-config.php, it is very essential for your medical website.

Performance and cache check

Cache plugins for WordPress usually work without problems if not touched, but some as complex as W3 Total Cache can cause problems in updates if not done as they should.

Checking the performance of WordPress is very easy, for check-in performance with GT Metrix.

This type of information screen can help us to identify important problems in the cache systems, either at the server level or at the plugin level, although reviewing the hosting or server error log can also be interesting to solve this type of technical problem.

Although the performance of a website may not be given simply by the cache plugin, the cache plugin plays a very important role in the loading times of any website since it allows us to save resources and processing time.

Some plugin updates can damage the performance of the website, this type of problem is easy to identify by paying attention to the update dates (this is directly linked to a maintenance item listed above).

WP Website Malware Check

Checking the website for malware can be done in different ways, one of them is using the WordFence plugin for WordPress, combining it with manual cleaning if necessary.

With WordFence Security it is relatively easy to detect malware in WordPress, although its removal is more complicated and it is recommended that this type of WordPress disinfection task be done by professionals because the website can be damaged if we do not know what is going on.

But besides WordFence Security there are other tools to detect malware, some more powerful than others. These are some tools that we use daily in our work:

*PyxSoft Anti-Malware: It is an application for hosting servers that run cPanel that uses the ClamAV scanning engine to work and that is specialized in malicious code for websites, it is quite powerful when it comes to detecting malware on websites.

*Maldet (Malware Detect): It is a tool to run on the command line on the server and it is quite powerful when it comes to detecting all kinds of malware on Linux servers. Like the PyxSoft solution, Maldet uses the ClamAV analysis engine.

*WPHardening: It is a tool developed in Python that is capable of taking care of all the security and hardening tasks of WordPress.

With this application, we can say that our WordPress is completely safe since it allows us to adjust permissions and download plugins that will help us with the security of our website.

If during a scan you find that your website has malware it is important to clean up the problem before the malicious code can infect the entire website and other websites in the same directory or hosting account.

Check the free space on the hosting or server:

On the basis of the user, we find many clients who do not realize when their hosting account reaches the maximum amount of space used.

The curious thing is that in most cases the problem is caused by a failure in a plugin that floods the account with useless files that we can delete without any problem.

We must pay special attention to this, since in a hosting, reaching the limit can simply leave the website down, but in a VPS server or dedicated server, 

when reaching the system space limit, main services such as the MySQL server can fall, causing problems and Being able to corrupt the WordPress database.

It is clear that if the database is corrupted and we are not able to repair it, we will lose all the data on our website.

Although it may seem silly, it is important to check from time to time the available free space on our hosting or server in order to guarantee that our site is always online and does not fall for a simple.

Checking for broken links:

We have already talked about this topic on another occasion since the checking of broken links in WordPress is done through the use of a plugin called Broken Link Checker that in some circumstances can collapse a server or a hosting plan due to high consumption of resources that the plugin can do.

Why should we perform a broken link check? Well, very simple, broken links can have two adverse effects on our website:

*SEO can be damaged if we have a lot of 404 errors on our website and a lot of broken external links that lead nowhere.

Broken Link Checker is very easy to use since its basic functions only include the programming of scans of our entire website to find broken links.

*Visitors click on a broken link and leave our website, which is really bad since visitors are the foundation of any website and a website without visitors is nothing.

It’s certainly lucky that there are plugins like these for WordPress, otherwise, you need to use external tools to analyze the internal website and recognize broken links, but this has even more performance impact than the Broken Link itself. Checker and can also falsify website statistics if we are not careful.

Verify that Google can access the site:

It is important that Google can access the website, otherwise, our site will disappear from search engines.

There can be many reasons why a website may be blocking bots from major Internet search engines, one of the main ones being malware or an incorrect configuration of the robots.txt file that nobody seems to be able to configure correctly.

There are two basic ways to check that Google can access the website :

*Using Google PageSpeed ​​and its tool: If the Google PageSpeed ​​tool bot can access the website and does not give an error, the search engine bot can also access it without problems unless it is specifically blocked.

*Using the “Explore as Google” tool from Google Webmaster Tools: The “Explore as Google” tool helps to force Google to go through our site again, if it detects an error when the bot scans the site it will notify us and we can see what there really is a problem.

If in these tests Google can perfectly access the website, in principle it means that the Google bot is working well on our website, if the site has disappeared from the search results in search engines it may be due to another reason related to SEO on Page of the website or with any penalty imposed.

It is important to review this point during scheduled maintenance since it is always better to be safe than sorry. Although it is not directly linked to WordPress maintenance.

It is advisable to always pay attention to Google Webmaster Tools continuously since that is where we can see if our site is being correctly indexed and we can correct it quickly if necessary, without our website disappearing from the search engine in no time.

What is the analysis On-Page Optimization?

Such as-

• Titles
• Meta description tags
• Headlines or Headings
• Internal linking structure
• URLs
• Quality content check
• Images and videos
• Schema markup and structured data
• Customer experience

How important is choosing a hosting, domain name, and theme responsive for mobile-friendly?

Best web hosting services list such as-

• Domain.com.
• Namecheap.
• Bluehost.
• Hostinger.
• HostGator.
• Cloudways.
• Dreamhost.
• A2 Hosting.
• GoDaddy.
• Siteground.

SEO For Local Businesses

If you have a physical location or serve a certain area, then it is absolutely essential to show Google that you are linked to this area. 

And since the introduction of Google My Business (GMB), the process has been pretty straightforward.

Add your business to the GMB listing:

Go to the  GMB page and create your listing from scratch or claim your listing if it was already auto-generated. 

You will need to verify your property and provide some basic details such as business category, company name, address, etc. This will put you on the map, literally.

Technical SEO for ranking factors

Make your pages available to search engines:

Your website must be equipped with an XML sitemap and a valid robots.txt file, the resources must not have indexing restrictions or be otherwise unavailable (4xx / 5xx codes)

Use a secure protocol:

Install an SSL certificate on your internet website to change from HTTP to HTTPS.

Once this is done, make sure that all resources (eg images) used on your website are also loaded from secure websites.

Set up proper redirects:

Resolve conflicting versions of your website (www/non-www, HTTP/HTTPS), use 301 redirects or rel = canonicals to deal with duplicate pages, and check for redirect loops and overly long redirect chains.

Build a Shallow Website Structure:

As a general rule of thumb, all your pages should be no more than three clicks away from the home page. 

This type of website structure ensures that users and search engines can easily navigate your website.

Make sure your website is mobile-friendly:

Google is about to enforce mobile-first indexing and the mobile version of your website will be the primary one by default, whether you’re ready or not. See if your website is optimized for mobile viewing.

Check for  broken links:

See if any of your internal or external links result in 4xx pages and fix or remove them.

How to improve core web vitals for ranking factors

Core Web Vitals:

Optimization for the 3 Basic Elements of the Web: Core Web Vitals. 3 user experience metrics that will soon become ranking factors. (Loading LCP, Interactivity FID, Visual Stability CLS)

Hold Largest Content Painting (LCP) in less than 2.5 seconds:

The largest element on the visible part of the screen should load in less than 2.5 seconds. 

Google offers extensive advice on how to improve LCP, but the main things include faster server response times, faster resource loading, 

Much less render-blocking JavaScript and CSS, and accelerated client-side rendering.

Keep the first input delay (FID) below 100 ms:

The page should become interactive (react to user input) in less than 100ms. Of the suggestions for improving FID, the main ones focus on code splitting and using less JavaScript.

Keep the cumulative design change (CLS) below 10%:

No more than 10% of the screen should move during charging. All you have to do to optimize for CLS is include size attributes for your images and videos and make sure your content loads sequentially, from top to bottom of the page.

Why URLs with HTTP ERROR 500:

Server Error: This occurs because, at crawl time, that URL returned a 500 error and therefore cannot be indexed. 

Keep an eye on these errors, because although they are usually momentary, they can sometimes be harmful.

( it nameserver is not live yet )

The URL sent returns a soft 404

This is when a URL sent to the Sitemap returns a 200 status, that is, everything is normal, but it is a page that is used to report that the content the user wanted to reach does not exist. 

It doesn’t make sense to have this page on the sitemap. 

In addition, Google recommends showing the user in these cases 404 pages (personalized) or with 410 status.

The submitted URL has a crawl issue:

Google could not index the page because there is a crawl issue other than one of the above. When this happens, 

I recommend that you go into the error in question, click on the URL row, and use the Inspect URL function. You will surely find out where the problem is.

The submitted URL has been blocked by robots.txt:

This occurs when you have a Disallowed URL in Robots.txt, but you have submitted it to Sitemap.xml. 

Come on, it’s not consistent, since if you send a URL to the Sitemap it’s to be crawled and indexed, so it doesn’t make sense to also block it in Robots.

The submitted URL could not be found (404)

A page submitted to the Sitemap returns a 404 error, therefore it cannot be indexed because it does not exist. Here I will tell you how to do 301/302 redirects.

The sent URL contains the “no index” tag:

the same as the previous case, but instead of blocking by Robots.txt, you mark the sent page in the Sitemap with a “no index”. Review the differences between no index and robots.txt.

Redirect error:

This error occurs when Google has had a problem with redirects in the crawl, such as too-long redirect chains, redirect loops, wrong URLs in the chain, etc.

The submitted URL returns an unauthorized request (401):

A page submitted to the Sitemap that returns a 401 code when the bot tries to access it. This means that it is a page that requires authorization to enter. 

It doesn’t make sense for these types of pages to be on the Sitemap, but if you want to have it and you want Google to be able to access it, you can read how to do it here. 

Crawl failure:

Occurs when the crawl failed, but one of the above reasons is not specified. It could be due to a 4xx or 5xx error. 

To find out the reason you can use the URL Inspection tool and investigate what could have happened.

Alternate page with the proper canonical tag:

Pages whose canonical tag points to another valid page, therefore the canonicalized URL is not indexed.

Not found (404)

When Google finds a URL through some link (internal/incoming) but the page returns a 404 error and therefore cannot be indexed.

What is white hat SEO?

White hat SEO  encompasses the  SEO techniques recommended by search engines, ethical, transparent, and not penalized. In short, it is the most legal way to do SEO.

In contrast to the white hat, we have the black hat SEO, which seeks to achieve rapid positioning based on unethical techniques or directly prohibited in the search engine guidelines, and which in the long run usually leads to penalties.

And in the middle of both would be a third category, the gray hat, which tries to push the limits of what is allowed but without being as risky as the black hat.

Advantages of white hat SEO

White hat search engine positioning techniques have guaranteed that they will not be penalized by Google since they follow its instructions to the letter.

Ethics: If you control to be in the pinnacle positions with white hat SEO, it will be due to the fact you are doing matters properly and imparting actual cost to users.

Stability:

Pages that use black hat techniques can get ranked in no time, but when they get caught and penalized, the drop in rankings is very hard. 

On the other hand, optimizing pages with white hat SEO positioning methods guarantee that the position achieved is durable, even if there are changes in Google’s algorithms.

Profitability:

White hat techniques manage to generate organic and high-quality traffic, which in turn results in an increase in all digital marketing indicators ( lead generation, conversions, etc.). 

In addition, they guarantee that we will not lose the investment if Google penalizes us.

White hat SEO techniques

Keyword Research:

That is, find out which are the most important search terms for our brand and use them naturally in texts, images, headings, etc. 

Be careful: keyword stuffing (repeating keywords over and over again at the expense of readability) is considered black hat SEO, so it should not be abused.

Content creation: Unique, quality and original content offers high value to users and generates incoming links naturally, which improves the reputation and search engine positioning of the web.

Mobile optimization: 

Since the Google algorithm uses the mobile version of the websites as the basis for its index, it is essential to optimize our site for mobile phones, either with a  responsive design or with  AMP (Accelerated Mobile Pages).

Improved loading speed:

Another very relevant factor is not only for search engine positioning but also for user experience.

Structuring of contents and URLs. A well-organized website with friendly links greatly facilitates the work of Google robots and is therefore rewarded with good positioning.

What is black hat SEO?

We call ” black hat SEO ” web positioning techniques that seek to achieve quick results in violation of Google’s rules. They are usually based on tricking the search engines in some way to easily climb ranks.

Although sometimes black hat SEO can achieve some immediate results, in the long run, 

it is never worth it, since if the search engine detects any attempt to cheat, the penalties are very severe. 

For this reason, we usually end up generating the opposite effect of the desired one.

In addition,  black hat SEO  presents another problem, and that is that it does not provide any value to end users. 

Therefore, although it can be effective in the short term, it ends up being detrimental to the marketing objectives of a company. 

It is always better to go step by step and build a solid foundation on which to base your campaigns.

Example of black hat SEO:

Keyword stuffing:

It consists of entering a keyword over and over again on our website so that the search engine positions us for it. 

According to Google’s rules, the keyword must always respond to the needs of the users and provide value. 

Repeating it over and over again without rhyme or reason affects the quality of the content and the user experience.

Cloaking:

One of the most essential policies of moral search engine marketing is that websites have to be equal for customers and crawlers.

In the case of cloaking, the trick is to generate a super-optimized internet site for search engines, which would be unreadable for a human being, and “cover” it with every other internet site aimed at customers however which is now not searchable via search engines.

Spinning:

Spinning is based totally on “hacking” the advent of content material thru packages that adjust a single article to generate numerous exceptional texts, for example, via the use of synonyms.

Logically, this exercise does now not add any price to the reader, and additionally, Google’s algorithms observe it quicker and with greater frequency.

Hidden text:

This black hat search engine marketing exercise is very historical and violates the guidelines of displaying identical content material to customers and crawlers.

It is about hiding texts that repeat the keyword over and over again, for example, inserting the textual content in the equal shade as the history or decreasing the size.

Link trading: One of the most essential elements in the positioning of an internet site is incoming links, however, these have to be got organically.

Therefore, the shopping for and promoting of inbound hyperlinks is viewed as a black hat website positioning approach and is a situation with penalties.

Why is search engine optimization positioning important?

Understanding what web optimization is and placing an appropriate approach into exercise is critical for the future of your brand.

Multiply your visibility:

Imagine that you manipulate to role your internet site for a time period with 500,000 month-to-month searches.

If the first end result that seems in the search engines receives 20% of the clicks, you would be getting 100,000 natural month-to-month visits, that is, they do no longer entail any extra cost.

Improve your website:

Well done, internet positioning strategies no longer solely enhance your web page for search engines, but also for the customers themselves. And enhancing the person’s riding skills enhancing results.

It is a long-term investment:

Optimizing your internet site has some preliminary costs, however, if you manipulate to role yourself amongst the pinnacle positions, you will have a super supply of first-class visitors at no cost.

Continuing with the preceding example, think that 1 in one hundred customers who go to your internet site quit up making an online buy and that the customer’s lifetime cost is a hundred euros.

In that case, you would be producing 100,000 euros per month in income. And of course, if you roll for a number of key phrases or launch yourself into global SEO, the advantages multiply.

Monetize your website:

If you have made precious funding in money, time, and assets to construct an internet site that represents your brand, the logical element to do is to get as many customers as feasible to go to it to take benefit of that investment.

Increase your effect on social media:

Web positioning creates synergies with social media on the grounds that the hyperlinks that are shared on the networks make use of the titles and descriptions that you will have optimized as a phase of your positioning strategy.

Build faith and credibility:

As I have already explained, authority and relevance are the two key elements of SEO.

Therefore, when your internet site seems amongst the first search results, customers be aware that it is a website online that carries the statistics they are searching for and that it has been permitted by means of many users. In short, it offers them the self-assurance they want to launch themselves to convert.

Advance On-page search engine optimization for rating factors

SEO-on page: work on the key-word strategy

Any herbal positioning method ought, to begin with a desirable keyword analysis, which takes into account factors such as search volume, the stage of the competition, seasonality, and the relevance of the time period for the brand.

SEO-on page: optimize URLs:

URLs have to be short, effortless to read, and listed with the aid of search engines. Try to make them as easy as viable and incorporate the principal keyword of the web page they refer to.

This closing factor is an integral phase of net positioning. If the keyword is now not included, Google will now not effectively index the content.

SEO on-page: structure the pages with headers

Heading tags (H1, H2, H3,) are essential to organize the information within each text, both for search engines and for users.

SEO on-page: take care of loading times:

Google penalizes pages with very gradual loading times, which additionally generate an excessive leap price and aggravate the person’s experience.

Therefore, it is convenient to carry out a complete technical audit to optimize all the factors that influence the loading speed. 

To facilitate this job of SEO positioning, one of the most used tools to evaluate the loading speed of a page is PageSpeed ​​Insights.

Basic points to take in content for the health sector

In general, any content that we generate must comply with a series of guidelines for the writing of content, such as-

*Set the goal of the content.

*Choose the keywords you want to rank for.

*Analyze the optimal length of the content.

*Determine the number of repetitions of the keyword of interest.

*Study the position of the keyword.

*Include the keyword in the title and headings.

*You must also include the keyword in the URL.

*Study the length of the sentences in the text.

*Include some internal and external links in the text.

How to create quality content

SEO on-page: create quality content

In the end, both Google and users value well-structured, easy-to-read content that provides in-depth information. 

Watch this video to learn how you can develop a  successful content strategy that helps you rank naturally in search engines and in the  TOP 1 position.

Create quality content:

Quality content can mean many things, but in Google SEO terms, it means the content of the right structure, length, and keyword saturation. 

Compare the length of the content with the competition:

There is no standard content length that is preferred by search engines. But, the length of the content is still informative when used as a reference point. 

If the top-ranking pages are 5,000 words and your page is only 2,000 words, you may have missed out on some vital points. It’s more of an indication of whether your content has the right scope.

Here are the satisfactory practices to observe when optimizing content material for search:

Use keywords naturally

Unlike in the old days, you don’t need to stuff your copy with exact match keywords. Today, you can use keywords, keyword variations, and partner words naturally. With that said, don’t miss out on using a keyword instead of a pronoun.

Use HTML tags to create:

HTML  content structure tags, and headings, in particular, can be used to divide your content into sections and give it a meaningful outline. It is a good user experience for both your visitors and search engines.

Be transparent about content creation and ownership.

Google claims to look for three things in particular: the date of publication, the author of the content, and the owner of the website. All this information must be truthful and readily available.

Reveal all your policies:

Whether you have Terms and Conditions, Privacy Policy, Delivery, Returns, Warranty, or any other policy relevant to your type of business, they should all be available on your website, preferably with links in the footer.

Avoid fake content:

Google does not do any automated fact-checking, but with the COVID-19 crisis and the US elections we have seen increasing pressure on tech companies to censor misinformation. 

At the moment it is done manually, but there is no doubt that the days are numbered for websites that spread misinformation; It is better not to invest in this type of content.

Provide a secure connection:

Make sure your website loads over HTTPS and not HTTP.  

Create quality links:

To this day, links to your website remain among the strongest ranking signals. The only change that has happened over the years is that now Google takes into account the quality of your backlinks, whereas in the past it was only the quantity. Here are some of the best practices to follow to build high-quality backlinks.

Links from prominent and relevant websites:

High-quality backlinks are worth much more when they come from thematically similar websites. Such websites must be of good quality, that is, follow Google guidelines, have a lot of content, and demonstrate user engagement.

Place links in the main content:

Links placed in the main content are worth more than links placed in the footer or sidebar. As a general rule, a link should be placed where it is most likely to be clicked; the links that pass real traffic are the most valuable.

That the links are do-follow:

Today, most websites, and especially Web 2.0 websites, add the no-follow attribute to outgoing links. These links do not pass any link juice. When placing your backlinks, be sure to check that the links are do-follow. Otherwise, strictly from an SEO perspective, it’s not worth the effort.

Use text formats to access featured snippets:

Featured snippets, whether they are paragraphs, lists, or tables, are all about text formatting. Use proper HTML tags to create a structure for your pages. Write query-like titles and don’t forget to include keywords. Use parallel syntax for all your lists. And try to keep your paragraphs under 50 words.

Custom Calls-To-Action Perform 100% Better Than Basic SEO:  

Because it offers them content that reflects their current level of interest and knowledge on the topic.

Advance Image SEO

Schema Markup:

Implement schema markup:

There are thousands of different tags that can be added to anything from phone numbers, business hours, author names, recipe cook times, and product prices. 

Once the tags are added, Google will be much more confident in interpreting your content and displaying it to search users. The best examples of this would probably be product or recipe pages.

When structured correctly (cook time, ingredients, reviews, etc.) Google will use the data to create great rich snippets.

In addition to improving search snippets, schema markup is also used for local SEO and to create stronger entity associations. Frankly, there is hardly a type of website that can afford to ignore structured data. This is how you can try it.

Use a markup wizard:

When it comes to applying schema markup, you have a few options. You can go to the Schema website and learn how to apply markup by hand, you can use an SEO Plugin with your CMS platform, or you can use a markup wizard provided by Google.

SEO plugin tutorial: installation, configuration, and best practices (All In One SEO for WordPress)

Off-Page SEO For Boost Traffic

SEO off-page: get quality inbound links

Link building is a key factor in SEO positioning, but not everything goes. Always bet on natural techniques to generate quality links.

Video Marketing:

Quality videos generate many links to your website, and if you post them on YouTube, they will also show up in Google search results.

Video is the king of content on the two most important content platforms on the internet: Facebook and YouTube. The latter already exceeds 2,000 million active users each month, which also makes it the second most popular search engine and the second most visited website after Google. 

Being on YouTube is now almost as important as having a website: 20% of its users use it to decide whether or not to buy a product, and 51% use it to learn and train.

Special attention should also be paid to Social Video: a type of video created specifically to be shared on social networks, both organically and paid. 

Creating quality video content costs time and effort, apart from the fact that it is necessary to design a good dissemination strategy.

Video content creation: It all starts with the creation of quality and professional content. Design of the message, the copies, the storytelling, recording, editing, and dissemination of the content.

SEO off-page: do guest blogging

for the best practices in how to manage a medical website website

Guest blogging is a very effective technique both to position yourself as an SEO expert in a sector and to generate inbound links to your website.

SEO off-page: 

Create infographics and other graphic elements

The richer your content is, the easier it will be for you to generate inbound links organically. Infographics are one of the most popular formats, especially if they are based on your own studies.

SEO off-page:

Commitment to networking

In the end, what works best to improve the reputation of your website is to interact with other people in your sector and look for opportunities to collaborate with each other.

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